Given of the global scarcity of resources which becomes more severe from year to year, consumers increasingly request sustainable sourcing of materials and want to know more about where exactly their product is from and which C02 impact it has.
Hit the spot & give your consumers what they are looking for!
For 75% of consumers sustainability matters when purchasing products and services (KPMG, 2020).
52% of consumers are unsure about which product is sustainable and which is not due to missing information (KPMG, 2020).
75% of consumers would pay more, for more transparency (First insight, 2016).
54% of consumers would like to have more information specifically about where their product comes from & how it was produced (First insight, 2016).